Hard Rock Hotel and Casino will close after the Super Bowl on Feb. 15, 2020, but the hotel won’t be booking based upon that more ambitious timeline. Contractors have said the renovation could potentially be finished as early as Oct. The specific opening date will be announced down the road. The hotel is expected to open between Nov. 'We determined that a phased closing of four months, followed by a total closure of four months was not efficient from a construction process nor could we provide a hospitality service experience our guests deserve,” JC Hospitality President and CEO Richard Bosworth (Virgin’s partner) told both outlets in a statement. The property, purchased by Virgin Hotels, was originally slated to phase in an 8-month renovation, half of which would occur while the hotel remained open for business. Originally reported by Las Vegas Review-Journal, the decision comes as the hotel undergoes a complete rebrand. The Hard Rock Hotel & Casino Las Vegas, which was sold in February 2018, has made the decision to close its door completely during a full-scale renovation. The Hard Rock Hotel is expected to be rebranded as a Virgin property after the renovations are complete in January 2021.